During Q2 2010, the number of visitors to Consumer Guide to Bariatric Surgery continued to swell. More than 130,000 consumers visited the site in Q2, representing a 90% increase compared to Q2 2009. The most popular articles relate to gastric bypass cost and lap band surgery. For those consumers who have experienced massive weight loss from bariatric surgery, the articles about panniculectomy and body lift are of keen interest. Traffic to the site is expected to continue its rapid growth as the popularity and safety of bariatric surgery procedures continue to increase and improve. And, new insurance coverage for the gastric sleeve procedure has spurred consumers to learn more about their insurance and payment options for surgery.